About Us


Fashion Forward

Keep Pushing

Health Conscious

A healthy and active lifestyle is at our core. Co-owners Ashley and Raphael loved sports from a young age. With determination and hard-work both played Division 1 athletics at Florida Gulf Coast University. 

Dona Jo was born after an adventurous trip to Raphael’s hometown of Brasilia, Brazil. The two wanted to blend the bright colors and bold patterns with the functionality and comfort everyone was looking for in activewear. Not only was it important to have an awesome product but also a community of empowered individuals that could express themselves creatively.