Our brand beliefs:


About Us

:fashion forward


From the first sketch to the last stitch, our team takes great pride ensuring quality and comfort in every garment. We believe these features are the key to great performance. 


Versatility is a common thread throughout Dona Jo. The ability to transition from activewear to daywear with the same on-trend piece is important. Grab coffee with a friend, run a 5K or take a cycling class in your favorite Dona Jo piece.


About Us

:health conscious


A healthy and active lifestyle is at our core. Co-owners Ashley and Raphael loved sports from a young age. With determination and hard-work both played Division 1 athletics at Florida Gulf Coast University. 


Dona Jo was born after an adventurous trip to Raphael’s hometown of Brasilia, Brazil. The two wanted to blend the bright colors and bold patterns with the functionality and comfort everyone was looking for in activewear. Not only was it important to have an awesome product but also a community of empowered individuals that could express themselves creatively.


The JoJo Community has become an exciting place where YOU can express yourself. Sharing your healthy and active lifestyle in our community is easy with our uplifting platform helping everyone to reach their goals.